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Bumble (D&AD's New Blood)
Work with Donnacha Lynch
About
On its tenth birthday, the female-founded dating app, whose first feature is to create safer spaces where women make the first move. Wants to celebrate promoting its values of kindness and show the world there is more Bumble to come.
Insight
"No more lonely knights" stands a sweet pun that invites users to explore the adventure that Bumble offers when searching for that significant other. By bringing images of fairy tales and chivalry, a door is open to conversations of a new way to envision these honest, respectful and kind values. From an -of course- more female oriented and feminist perspective. Proper of the 21st century.
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